Starbucks Instant Coffee: Cheaper Alternative to Starbucks Store-Brewed Coffee

Starbucks is introducing a new instant coffee called Via. It’ll cost a bit less than $1 per cup, and the company CEO, when comparing the new brew to the store product, says, “Most people will not be able to tell the difference.”

So why would anyone go to the store and pay double then? Read more about Starbucks’ new offering here. The product will be sold in three-packs for $2.95 and 12-packs for $9.95, which is certainly cheaper than buying coffee at a Starbucks, but still a ton more than what it costs to brew your own java at home.

Read more: A List of Money-Saving Lists, including 8 Ways to Save at Starbucks.

Related Topics: coffee, food, Starbucks, Saving & Spending, Smart Spending
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  • http://stillhere4u.wordpress.com stillhere4u

    I am concerned about Starbuck’s strong-arm tactics and the scripted “conversations” used on customers to sell the new product. They show a rather sad view of the customer (as well as other people). I strongly recommend the following blog’s post: http://deligentia.wordpress.com/2009/11/13/starbucks/

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