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Saks, Neiman Marcus, and other luxury retailers manipulate demand by limiting supply—thereby creating a situation that allows them to keep prices high.
It’s all part of a strategy to get customers, who have grown accustomed to big discounts even at high-end stores like Nordstrom, back into the idea of paying full retail price. Apparently, there are enough shoppers out there who buy into this no-discount, limited-supply, faux-exclusivity strategy to make it work, per a NY Times story.
A frantic search for safe, guaranteed monthly income in retirement is leading government and big employers to make their 401(k) plans look a lot more like a traditional pension. But you will still have to self fund
Daily deal giant Groupon is known for its peculiar sense of humor. There was the time the site “bought” April Fool’s Day. The introduction of marketing gimmicks like the creepy virtual discount wheel called “Clicky” can only be attributed to some offbeat sense of what’s amusing. And of course, from the beginning, subscribers have been reading Groupon’s trademark absurdist, careful-not-to-offend descriptions for deals arriving in their in-boxes. The fact that there’s a network sitcom in the works featuring Groupon is apparently no joke, however.
