Volkswagens

Courtesy Volkswagen
While most cars are getting more expensive, Volkswagen has managed to lower the base price of both the Jetta and the Passat. Car aficionados criticize the vehicles as being bland, but many value-driven buyers will put up with the flaws if the tradeoff is a much cheaper price.
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IKEA Products

Daniel Acker / Getty Image
By strategically cutting costs of materials, transportation, design, production, and marketing, IKEA is living up to its reputation as a thrifty, minimalist home furnishing specialist and slicing retail prices across the board by 2% to 3% this year, and another 2% to 3% next year.
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