As a rule, consumers don’t like paying for things they don’t enjoy. Even so, despite the widespread consumer desire for an a la carte model, in which pay TV customers could select (and be charged) only for the channels they want, the bundle remains standard. What this means is that pretty much all pay TV customers are paying for channels they don’t watch—and who wants to cough up money for a service they don’t use? The customers who get the rawest deal of all with the pay TV bundle are the folks who have no interest in sports.
Most consumers like the idea of pay per channel cable TV, in which the customer would select a la carte the channels he actually watches, rather than pay for a bundled service with dozens, sometimes hundreds, of channels that are quickly skipped past with the clicker. Cable providers obviously prefer selling channels in bundles, ensuring [...]
Actually, the idea that you could pay for only the TV channels you actually watch, not a bundle of channels determined by cable executives behind closed doors, is a dream for a lot of consumers. But this one guy especially.
