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Why JCPenney’s ‘No More Coupons’ Experiment Is Failing

The new JCPenney sounds so appealing on paper. So far, though, the reaction among consumers to the newly made-over JCPenney is that there's not much need to show up at the stores at all.

Google and Apple Top List of Companies Grads Most Want To Work For

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While America’s leading tech companies (again) top the annual list of popular employers for soon-to-be graduates, you may be surprised at three companies that rose from the grave of popular opinion in 2012.

Apple, L.L. Bean—and Especially, Amazon—Score Big in Online Shopping Satisfaction

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In an annual study tracking customer satisfaction ratings with the top 100 online retailers, perhaps the biggest takeaway is that Amazon is the world’s biggest e-retailer for a reason: It just plain makes customers happier than the competition.

Small Claims, Big Wins: When David Takes Goliath to Court

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These 10 people were more tenacious than the average wronged customer. When efforts to rectify their problems via customer-service channels failed, they took their grievances to small-claims court. It’s a drastic step, for sure, but it paid off. Not only did they get reimbursed for their trouble, they also got the rare satisfaction of winning a fight against a much bigger opponent.

Online vs. Brick-and-Mortar War! Why You Can No Longer Buy Amazon’s Kindle at Target

Mark Lennihan / AP

Target started selling Amazon‘s line of Kindle e-readers two years ago. Head over to Target.com now, though, and you’ll discover a wide assortment of e-readers, but not a single Amazon Kindle for sale. Kindles are being taken off the shelves at Target’s nearly 1,800 stores as well, as the retailers’ battles over “showrooming” and brand [...]

Guy Sues Apple and Wins — but Here’s Why His Victory Is a Bummer

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In the wake of legislation that allows companies to prohibit customers from filing class-action suits against them, watchdog groups say small-claims court is the only weapon consumers have left.

Maybe Shoppers Don’t Want ‘Fair and Square’ Prices After All

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At some level, all shoppers know that a game is being played in every aisle of every store. Original prices, weekly promotions, clearance racks, coupons, Black Friday, blue-light specials, flash sales, oddly specific prices ending in .99 or .97 — these are just a few of the strategies employed to entice shoppers into making a [...]

Would You Bank with Apple?

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Apple fans can be a little crazy in their devotion to anything with an “i” tacked onto the front of it, but a new survey shows just how far that cult-like following stretches: Nearly half of people who use Apple devices would be willing to trust the computer giant with their savings.

Free-Spending Consumers Are Offended by … Deep Discounts?

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It happens all the time: You buy an item at one price, and then see others buy the same item a little later on for a much cheaper price. This is standard practice nowadays, but it still gets customers angry. How angry? A new study demonstrates the “boycott effect,” in which consumers who pay full [...]

Why You Want the New iPad So Badly

Courtesy Apple

Why is it that some consumers are constantly driven to possess the newest and hottest gadgets? The lure of the new applies to consumers with a particular personality style.

Real Winners with Apple’s New iPad: Kids Who Will Inherit Their Parents’ Old iPads

Courtesy Apple

Gadget lovers and Apple worshippers the world over are giddy about the prospect of a new iPad, the specifics of which will be announced today. Apple, of course, will also come out as a big winner if—excuse me, when—it sells tons of iPads, along with apps, e-books, accessories, and more. But the group that should [...]