Biological clocks, steady employment and income, and couples’ relationships are ducks that don’t always line up in nice, neat rows. This is especially the case during the recession. The uncertainty of the economy has pushed condom sales up and birth rates down.
Marketers may even be better than moms when it comes to using guilt—especially when they’re using guilt on soon-to-be moms. The message, sent implicitly or sometimes quite overtly, is that how and what parents purchase for the children are direct reflections on them as parents.
