Mattel is spending millions to promote the new “Fashionista” Barbie at the same time competitors like Bratz and Liv dolls are turning up the pressure in the battle for doll dollars. The squabbles are getting nasty, and will probably grow more so as the winter holiday shopping season hits full throttle: “The Fashionista Barbies don’t even come with a hairbrush,” says an executive at another doll company. As if!