Lower price is the main appeal of outlet malls, of course, and the reason why apparel sales rose nearly 18% last year, compared to an increase of just 2.5% at department stores. But just how much cheaper are outlet malls really?
Somebody just spent a lot of time shopping the aisles, running the numbers, and evaluating everything from hearing test services to Cheerios prices to electronics installation at two of the biggest wholesale membership club retailers.
The only products considered are under $10.
