Got an in-box clogged with ads from retailers? You’re not alone. In recent months, many stores have been sending customers promotional e-mails at a pace of more than one per day. Spam-happy retailers such as Neiman Marcus deluged subscribers with over 500 e-mails in 2011. But amid studies showing that consumers are growing less likely to read, click on, or even open messages from retailers, some stores are deciding it’s time to ease off the e-mail flood.
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