The restaurant is gearing up for a total makeover, complete with a new slogan, breakfast foods, Chipotle-style options and a taco made with Doritos chips.
A nostalgic “back to basics” movement has taken root in the world of product marketing, and the result is that everything from soda to fabric softener and Doritos to Ding Dongs now come in vintage-looking packaging with intentionally dated colors and graphics.
A new study tries to explain the complicated reasons for how people make decisions to consume everything from Doritos to hybrid cars, Victoria’s Secret lingerie to New Balance sneakers.
