Why is it that some consumers are constantly driven to possess the newest and hottest gadgets? The lure of the new applies to consumers with a particular personality style.
Gadget lovers and Apple worshippers the world over are giddy about the prospect of a new iPad, the specifics of which will be announced today. Apple, of course, will also come out as a big winner if—excuse me, when—it sells tons of iPads, along with apps, e-books, accessories, and more. But the group that should [...]
Each time a hot new Apple product appears, it causes a ripple effect in the marketplace, with a flurry of consumers buying, trading, selling, and reselling all versions of the item. The expected introduction of the iPad 3 on March 7 has already caused a mass trade-in of older iPads, and all signs point to [...]
The masses aren’t likely to wait in line for hours to buy the latest iPhone, but the introduction of the 4S gives a good reason to head to the Apple store regardless.
For American drivers interested in electric vehicles, the options have been limited. The only true EV currently sold in the marketplace is the Nissan Leaf, and until recently it’s only been available in a handful of states. The gas-electric hybrid Chevy Volt is unduly expensive (upwards of $40K) for what it is: a GM sedan. [...]
As Apple gives the impression that the price is the price, with strategy, good timing, and — something many Apple-o-files lack — patience, it’s fairly easy to pay less than retail for all sorts of Apple products.
In today’s world, where many consumers feel a two-year-old cell phone is outdated and a car without “new car smell” is sad, we’re taught constantly that upgrades are necessary, and that gadgets and gear must be replaced regularly and often.
Also: the best-ever personal finance books, and tips for saving on everything from weddings to the latest gadgets.
You probably bought a cool new flat-screen TV within the last couple of years. But aren’t you ready for a new-new one now?
Upgrades are necessary. Gadgets must be replaced regularly. Modern-day consumers are programmed to accept these as golden rules that must be followed—not because gadgets break down or completely stop functioning, but because to not upgrade is to fall behind, to tempt failure, to be uncool and out of it. But why do we accept these [...]
