Daily deal giant Groupon is known for its peculiar sense of humor. There was the time the site “bought” April Fool’s Day. The introduction of marketing gimmicks like the creepy virtual discount wheel called “Clicky” can only be attributed to some offbeat sense of what’s amusing. And of course, from the beginning, subscribers have been reading Groupon’s trademark absurdist, careful-not-to-offend descriptions for deals arriving in their in-boxes. The fact that there’s a network sitcom in the works featuring Groupon is apparently no joke, however.
A new rewards program from Groupon aims to increase the likelihood that flash-in-the-pan daily deal customers become long-term customers.
The concept of customized, more relevant daily deals has been around at least since Groupon began talking about it two years ago.
For the most part, restaurant deals from the likes of Groupon, LivingSocial, and other sites have come in the dine-in-only variety. Starting Thursday, though, LivingSocial is offering takeout and delivery services at restaurants in 26 U.S. markets, with the rest of the country to soon follow.
Groupon’s “Reserve” daily deal program, which focuses on fancy tasting menus and other luxury offerings, is spreading to its fourth U.S. city, Los Angeles.
On Tuesday, March 20, the daily deal space will be buzzing with a special offer from Amazon’s surging flash sale site, AmazonLocal. A $10 Amazon gift card can be yours for the sum of just $5.
The site’s name, which may seem either catchy or cringe-worthy depending on one’s point of view, is CheapUndies.
Amid some daily deal downers, a new study indicates that deals from Groupon, LivingSocial, and other sites are faring just fine, thank you very much.
LivingSocial, the second-biggest company in the daily deal space (behind Groupon), is pairing up with Chase to introduce its own line of credit cards. But the idea isn’t as offbeat as it might first sound.
It’s hard to escape the flood of daily deal offers in pop-up ads and your e-mail in-box. You can’t swing a mouse without hitting a daily deal from Groupon, LivingSocial, or one of hundreds of other sites. Millions of consumers see these deals every day, and they don’t pay a dime unless they decide to [...]
All along, skeptics said that the enormous success of daily deals couldn’t be sustained in the long run. And indeed, in recent months, the industry appears to have suffered some setbacks. Roughly one-third of all deal sites disappeared last year, because they were either purchased or closed down. This week, Groupon shares dropped 15% after [...]
