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Lintinis? Spiced Chicken ‘Lings’? The Latest in Marketing Jeremy Lin & ‘Linsanity’

Don’t feel bad for Knicks’ sensation Jeremy Lin just because he played poorly in the team’s Thursday night loss to LeBron James and the Miami Heat. Lin will be the most discussed player during the NBA All-Star weekend in Orlando, and he’s not even playing in the game on Sunday. Among the signs that the Lin story remains red hot: Restaurants are naming food and drinks after him, a Lin biography and a Lin-themed sneaker are reportedly in the works, and businessmen the world over are dropping into conversation the idea of pulling “a Jeremy Lin.”

Why Do We Cheer for NBA Stars But Not for Bankers?

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There was something dramatic and striking about the Dallas Mavericks’ victory over the Miami Heat in the NBA Finals on Sunday. It was the stark contrast of the multimillionaire players of a multi-billion dollar league arousing not the animosity but the passion of millions of fans who are almost certainly not faring as well.

Post-LeBron, NBA Playoff Tickets Are Half-Price

If LeBron James and the Cleveland Cavaliers had made it to the Eastern Conference Finals, ticket prices sold on the black market would have averaged $349 for the Cavs home games. But now that it’s a match-up of the Orlando Magic and the Boston Celtics, tickets are expected to be resold for a bit under [...]