A sleek new jet-black lottery ticket was designed with ritzy images of Johnnie Walker Black, the elite American Express black card, and Lotus Formula One race cars in mind. The $5 lottery ticket is being introduced in ads with fancy script fonts, and on first glance you might think they’re marketing decadent chocolates or gourmet coffee.
Gambling is widely considered to be recession resistant. When times are tough, people may in fact be more likely to take a chance. Sales of lottery tickets, for instance, were up in most states. So why have state tax revenues from gambling dropped?
Everyone with a dream can come up with a dollar. But is playing the lottery ever a good bet? The author of a new book weighs in.
