Nowadays, retailers and manufacturers can’t merely introduce a new product to consumers and call it a day. The way that 7-Eleven is launching “Slurpee Lite,” its new low-calorie drink, shows how a product rollout must be an “event.” This week’s event includes a big Slurpee giveaway.
Major fast food and coffeehouse chains are launching special discounts and promotions aimed to keep customers streaming in during the hot days and months ahead. Who says “happy hour” has to be limited to bars and restaurants that serve alcohol?
Kids are less likely to order kids meals now. For the past five years, there has been an annual decline in the number of fast-food child meals that come with toys. In 2011, Happy Meal and other child meal sales were down 6%, from 1.3 billion to 1.2 billion orders. Does this mean that parents [...]
Who in the world would ever want “pink slime” in their hamburger? Before answering, take note that the slime is officially referred to as “lean finely textured beef,” or LFTB, that it’s 95% lean, on average — and that without it, you can expect meat to be 5% to 10% more expensive.
The answer is … Chili’s. No wait, that’s only according to a new study focused on the Best Cheap Family Restaurant. Other surveys give top honors to The Cheesecake Factory. Or Bonefish Grill. Or In-N-Out Burger. Or Chick-fil-A. Or, well, you get the idea.
Egg McMuffins not your thing? No problem. McDonald’s is trying to boost its share of the breakfast business with new offerings like muffins, scones and danishes. The fast-food giant is rolling out a line of breakfast pastries in New England, going head-to-head with Massachusetts-based rival Dunkin’ Donuts.
Two staples on McDonald’s Dollar Menu—small fries and small drinks—will soon cost more than $1. Replacing them on the chain’s Dollar Menu are two items that might be considered extras, rather than core parts of the McDonald’s experience: cookies and ice cream cones. Also coming soon to McDonald’s: an “Extra Value Menu” that’s comprised of [...]
In honor of Leap Day, stores, restaurants, online retailers, theme parks, and hotels are offering discounts and bonuses that amount to 29% off—and sometimes more. The promotions are available on February 29 only.
For years, the world’s leading fast-food chain used a “pink slime” as beef filler for its burgers in the U.S. After a campaign by celebrity chef Jamie Oliver, McDonald’s has abandoned the goo.
American workers are eschewing the typical 9-to-5 grind like never before, and stores and service providers are shifting their own schedules to accommodate these night owls. Fast-food outlets, for instance, are finding that midnight munchers can be a profitable niche. According to a recent story in the Wall Street Journal, McDonald’s fastest-growing time segment is the block of time between midnight and 5 a.m. This burgeoning business is due in a large part to a growing number of people that are picking up second jobs or extra shifts to make ends meet. Here’s a round-up of places to keep insomniacs occupied during the nighttime hours.
It’s been nearly three decades since Wendy’s started asking America “Where’s the beef?” As it turns out, the question it should have been asking all along was, “What shape is the beef?” The longstanding third-place hamburger chain is on pace to eclipse second-place rival Burger King — thanks in part to a subtle rounding of [...]
