Don’t feel bad for Knicks’ sensation Jeremy Lin just because he played poorly in the team’s Thursday night loss to LeBron James and the Miami Heat. Lin will be the most discussed player during the NBA All-Star weekend in Orlando, and he’s not even playing in the game on Sunday. Among the signs that the Lin story remains red hot: Restaurants are naming food and drinks after him, a Lin biography and a Lin-themed sneaker are reportedly in the works, and businessmen the world over are dropping into conversation the idea of pulling “a Jeremy Lin.”
Each holiday season, an especially hot, must-have gift emerges, often triggering behavior by desperate consumers that seems wacky and ugly at the time — and even more so in retrospect. (Example: Some guy made $6,000 selling Zhu Zhu pets on eBay last year.) This year, the behavior surrounding one hot item seems especially extreme — [...]
Companies free from financial problems should enjoy even greater advantages over the next five years.
Could it be that consumers aren’t quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today’s consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation [...]
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