Upon contemplating a purchase, the first question a consumer must ask is: Should I buy? If the answer to that is yes, the next question is: When? (Contrary to the behavior of many consumers, you don’t have to buy right away, you know.) Here’s some help answering both of these questions in terms of everything from cars to meat, perfume to iPads.
Could it be that consumers aren’t quite as gullible as marketers, manufacturers, and advertisers have long assumed? Could it be that today’s consumers are smarter and more informed than they have ever been when it comes to deciding whether to buy or pass on a product? Could it be that the age of mindless accumulation [...]
