Sure, I’d eat better—if only healthy food didn’t cost so darn much. Does this excuse sound familiar? Well, you can’t get away with using it any longer. The truth, according to a new government study, is something that many consumers concerned about both nutrition and money have proclaimed for years: Healthy food isn’t expensive. Or at least it doesn’t have to be.
In light of the economic downturn, consumers have been scaling back—on food that’s actually good for them. Sales of potato chips and other quick-payoff snacks are way up, and even though people are cooking at home rather than dining out to save money, what they’re preparing in the kitchen is more likely than ever to [...]
