Which sounds more appealing: an artisan sandwich, or just a plain old sandwich? Marketers are increasingly tossing the word into the name of food products because consumers assume “artisan” means the item is somehow made with love and expertise and individuality. But many “artisan” foods are processed and mass-produced just like their standard-issue non-artisan counterparts.
It’s not just about avoidance techniques. Also covered: What’s the most economical sandwich to make at home? If you’re thinking PB&J, you’re wrong.
Bringing your own lunch to work rather than eating out is an easy way to save some cash. And brown-bagging it doesn’t have to be a glum PB&J affair.
