Retail News: Introducing No-Minimum-Purchase, No-Membership-Fees, No-Catches Totally Free Shipping

During last year’s Christmas season, several major retailer introduced simple and easy free shipping promotions, with no minimum purchase or annoying coupon code required. While these promos were short-term and have since disappeared, consumers have come to expect—demand, really—free shipping, and I’m not the only one wondering when free shipping will be standard among big retailers, no strings attached. Well, that day has come for one retailer—and perhaps others that’ll follow its lead.

Does It Make Any Sense to Pay for Free Shipping?

Paying $79 a year allows you to order as much and as often as you want online, with unlimited two-day shipping at no addition cost.