Egg McMuffins not your thing? No problem. McDonald’s is trying to boost its share of the breakfast business with new offerings like muffins, scones and danishes. The fast-food giant is rolling out a line of breakfast pastries in New England, going head-to-head with Massachusetts-based rival Dunkin’ Donuts.
The restaurant is gearing up for a total makeover, complete with a new slogan, breakfast foods, Chipotle-style options and a taco made with Doritos chips.
To broaden their appeal and expand business, each of these big-name chains is trying something new—adding breakfast, alcohol, and special bargain-priced deals, respectively.
After the annual holiday spending binge, consumers tend to hunker down and save money by cooking more at home. Well aware of consumer tendencies, fast-food restaurants do their best to tempt diners into eating out more often by rolling out special post-holiday deals.
Here’s some recommended reading, inquiring into issues like: Why do consumers keep paying top dollar for huge, high-end kitchens and designer appliances they almost never use? Why do students keep buying into the idea that college is the only path to success, and that racking up tens of thousands in loans is a good idea? [...]
As 2010 comes to a close, keep some money in your pocket when bellying up to the bar or the fast food counter, considering luxury “status” purchases, shopping the post-Christmas sales, and planning your kid’s birthday party.
Cooking and eating at home is always cheaper than dining out. So, during a time period when most Americans are trying to live cheaply, fast food chains have gotten particularly creative and aggressive at enticing budget-conscious eaters out of their kitchens and up to cashier.
This is a gray area: When money is a problem, it can feel like the end of the world is near.
The number of fast-food menu items featuring the word “snack” has tripled since 2007.
It costs a fortune to advertise during the Super Bowl. So it’s interesting that so many of the commercials seem aimed not at the spendthrift rich, but at folks who are still shell-shocked by the recession, and who remain reluctant to open their wallets.
For a free Fresco Taco, head to Taco Bell with the required coupon.
