We'll come right out and say it: Some consumers need a big bank. Maybe you travel a lot for work and need to bank at a place that has branches around the country. Or maybe you have a kid in college and want to be able to put money into an on-campus account or monitor spending. The question is, which big bank is right for you? For many people these days, the answer to that question comes down to fees.
Before scaring them with concepts like debit card overdrafts and bank foreclosure, you can start by taking them shopping and making them aware that advertising exists to try and part fools with their money.
