Why is it that some consumers are constantly driven to possess the newest and hottest gadgets? The lure of the new applies to consumers with a particular personality style.
Entertainment executives are envisioning a transition coming in the near future, in which consumers convert all of their DVDs to digital files that are stored in a virtual “cloud”—and that can be viewed on any device you want. What are you going to do with all that extra shelf space now occupied by DVDs?
Facebook users may have one less thing to “like” about the social media powerhouse starting this week. A leaked copy of a presentation about a new marketing plan the company is said to be announcing this week offers a detailed glimpse into the future of social media advertising.
Customers who used Citibank’s mobile app for the iPad tablet probably assumed they were on the cutting edge of technology. Here’s what they weren’t expecting: a technical glitch that charged some of them twice when they paid bills.
The TV was one of the hottest-selling purchases over the holiday season. That would seem like good news for TV manufacturers and retailers, right? Nope. The main reason TV sales were strong is cheap prices—prices so low that it’s hard to make money on them.
In a new survey, nearly half of consumers (48%) “feel high-tech manufacturers bring new products to market faster than people need them.”
This year’s “it” gift for the holidays seems to the tablet. Apple’s iPad has remained in strong demand from the get-go, and the rest of the tablet and e-reader market has gotten hot because so many affordable options have hit the marketplace. Another reason tablets are hot: They appeal to all age groups, even kids.
How’s this for a brazen move to steal business away from brick-and-mortar stores? Under normal circumstances, a shopper using Amazon’s Price Check app in a physical store can instantaneously check to see if Amazon sells the same merchandise for a better price. This Saturday, however, when a consumer uses the app, Amazon will show its [...]
The number of teen drivers has dramatically decreased over the past couple of decades.
If there’s one thing that the mad rush on $99 HP TouchPad tablets proved in late summer, it’s that there are plenty of price-sensitive consumers in the marketplace. They’ll bite on tablets and e-readers, but only if the price is right—i.e., less than half the price of an iPad.
Tech stocks are still being underestimated, even though they’re cheap and America remains the world’s technology leader.
