Paying less than your neighbor for everything from ketchup to cars often boils down to carefully timing your purchases right. The best time to get a deal often isn’t when you need the item at hand, but when the magic mix of seasonality, low consumer demand, and the likelihood that retailers are swimming in excess merchandise means that stores are eager to unload goods even if they have to take a loss to do so. This is why, for instance, you should shop for winter coats in March (this March especially) rather than November or December. What do smart shoppers buy in April?
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