Research shows that in the post-recession era, wealthy Americans are more inclined to wait for items to go on sale before making purchases. Brand names mean less to them, marketing has less influence as well, and the number of well-off shoppers who say they trust salespeople has plummeted. In other words, the rich today are more likely to do basic stuff that smart, savvy consumers have been doing for years.
During a six-hour shopping excursion in Dallas-area malls, three shoppers armed with three different smartphones—Android, Blackberry, iPhone—scan, search, and take advantage of every app under the sun on a two-prong online-real world quest for great gifts and the best prices. What do they find out? While smartphone-enhanced shopping comes with its share of frustrations (Droids [...]
